Just last week, Google hosted an invitation only Ignite Real Estate event in the Silicon Valley. According to Facebook comments from attendees, there was a fair amount of salesy presentations amid information on how Google can help real estate professionals get the job done better, faster, and more effectively. While Google’s algorithms are always changing and agents are always ... Continue Reading
3 Clues that Your Real Estate Signage Bites and How to Fix It
I’m sure you’ve heard the old adage, “It’s better to give than to receive.” Well, believe it or not, that turn of phrase may not apply to the use of yard signs for selling homes. When placing a sign in the yard, that sign has a dual purpose: it is meant to give information and also to receive (leads, that is). With the real estate market hopping these days, I’m seeing lots and lots of ... Continue Reading
6 Cues that You Need to Grow Your Team this Season
In my neck of the woods, there are several real estate teams whose For Sale signs seem to be on every corner. Because lots of signs are an indicator of a successful business, agents are prompted to ask, “What’s this team thing all about?” “Is joining or creating a real estate team something I should do?” Unfortunately, the answer is not as simple as a quick yes or no. There are ... Continue Reading
#1 Epic Formula for Marketing Your Listings
Perhaps it is old school to do face-to-face marketing, but I have long touted the benefits of getting in front of Realtors®, affiliates, and associated professionals (e.g., insurance agents, title representatives, escrow representatives, and loan officers). Yes, I know that social media the da bomb, but what about word of mouth? Do you think that it is dead? The Realtor® Caravan / ... Continue Reading
4 Things You Should Never Say to Another Agent
If you are a regular reader of my blog, then you already know how I feel about email. Simply put, it’s a super effective marketing tool and a great way to send quick informational messages, but it is not an appropriate way to negotiate anything… especially the details of a real estate transaction. So much can be accomplished by just picking up the phone and having a 5-minute ... Continue Reading
Will a Gen Y Home Buyer Work with You?
I think that everyone can agree that innovation and change in the real estate industry moves just a little bit more slowly than the speed of light. To that end, it is important for real estate professionals to keep up with trends and technologies despite how challenging that may be. The other day I came across the infographic below (courtesy of the California Association of ... Continue Reading
In Negotiations, Good Things Come When You Wait
Do you remember that Simon & Garfunkel touted the virtues of patience… “Slow down, you move too fast”? Well, when it comes to all things real estate, there are certain parts of the real estate transaction that need to happen slowly, and other parts where agents and their clients need to hustle. Here are three aspects of a real estate transaction where you need to act more slowly ... Continue Reading
What’s Your Unique Value as a Real Estate Agent?
You are called to a listing appointment. The seller opens the door and you shake hands. She invites you in and ushers you into the living room. Seated on the sofa are two people—two other local agents who are competing for the very same listing. Imagine that this happens to you. You are in a position where you need to compete against others and they are in the room with you. What will ... Continue Reading
The Easiest Way to Handle Objections
Superman deflected bullets with his chest and Wonder Woman had bullet-deflecting bracelets. Like these two superheroes, you’ve also got to have a way to deflect. But, you need to deflect seller and buyer objections, not bullets. "All You Do Is Open Doors" In my recent Trulia article entitled “4 Buyer Beliefs That Are Hard to Break”, I share four of the most common objections that ... Continue Reading
3 Ways to Make Gmail Your Workhorse
In recent weeks, I am developing a huge crush on… of all things… Gmail. After significant frustration with my mail client, I decided that I was going to find something else. I tried multiple email clients, but realized that they all only did one thing… email. So, despite my milk-toast attitude towards the aesthetics of Gmail, I thought I would give it a try. Gmail May Be the Real Estate ... Continue Reading
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