by AdminMelissa | Apr 30, 2015 | Real Estate Agent Tips
Last week, I had the privilege of conducting another awesome webinar for the folks at Trulia. It was all about increasing productivity and streamlining activities (watch below). For me, that’s one of my passions—seeking out the best ways to do things efficiently. In...
by AdminMelissa | Apr 23, 2015 | General Business Tips
In the wacky world of real estate, you may meet from time-to-time a homebuyer or home seller who believes that he is an expert in the field of real estate despite the fact that he has little to no experience. You’ve probably already dealt with one or two of these wise...
by AdminMelissa | Apr 16, 2015 | General Business Tips
One day a few years back, an agent friend of mine popped her head in the door. I asked her how things were going, and she told me that she was “so busy.” With no deals currently in escrow and not a particularly significant pipeline, I wondered about her use of the...
by AdminMelissa | Apr 9, 2015 | Marketing
Have you ever heard the phrase, “If you want something done, ask a busy person”? (Surprisingly, it has been attributed to both Lucille Ball and Benjamin Franklin.) Well, it seems pretty darn true to me. When I don’t have too much to do, I get lazy and I take my time....
by AdminMelissa | Apr 2, 2015 | Marketing
There’s no question that blogs are great. They are an awesome source of organic traffic from people who are looking for what you have to offer. And, they are also a nice way to cement your brand image online. But, the truth is that lots of people want ‘em, but very...
by AdminMelissa | Mar 26, 2015 | Marketing
When I first saw the meme with the small child counseling his grandmother on how to get on the Internet, I had a huge laugh at my mother’s expense. I cannot begin to count the number of times she has called me to resolve a tech-type problem—most of which merely...
by AdminMelissa | Mar 19, 2015 | Marketing
If you want the leads to keep on coming (and coming and coming and coming), you’ve got to cultivate top-of-mind awareness. Interestingly, only 2% of sales occur at the first meeting. This means that for every 100 leads you get, only 2% might buy at the very first...
by AdminMelissa | Mar 14, 2015 | Marketing
If you aren’t already a member of the Raise the Bar in Real Estate Group on Facebook, you may want to join the 10,000+ real estate professionals who are already members of the group. They have some pretty thought-provoking conversations about topical real estate...
by AdminMelissa | Feb 26, 2015 | Real Estate Agent Tips
Unbelievable fact: The most common tattoo is “Mom” and the second most common tattoo is a Harley Davidson motorcycle logo. Can you imagine having that kind of client loyalty—where your past clients are getting tattoos of your brand on their arms, legs, chest, neck,...
by AdminMelissa | Feb 19, 2015 | Real Estate Agent Tips
When we were growing up, we got to take a lot of after school enrichment classes. From Girl Scouts to tennis to tee-ball to cooking, when I was little, I had classes in just about everything. In fact, it’s actually become a family joke, where my husband sometimes...
