When it comes to all things real estate, there is a big difference between being busy and being productive. And, today, I am going to wax philosophical on this topic and provide some suggestions on how to focus on productivity and efficiency as opposed to just being busy. One of my biggest pet peeves is when someone comes to me and says, “I’m so busy.” First off, depending upon the situation, I think that telling ... Continue Reading
How to Achieve Your Goals in Q4
When it comes to selling real estate, we often see a slow down around the holidays which frequently lingers into the third week of January. But, if you are a real estate agent who wants to see continued closings no matter the market, and no matter the season, you’ve got to be diligent about achieving your goals in all 4 quarters, not just the first three. To that end, there is a super interesting book by a man named ... Continue Reading
Instagram for Real Estate Agents: 6 Content Ideas to Get More Business
When it comes to real estate, Instagram is definitely somewhere that you want to be. But, what should you post? How often should you post? And, how can you create engagement? All of these questions and many more are probably at the top of your list—especially if you are sales type that prefers interpersonal face-to-face engagement as opposed to the online thing. My number one tip for posting on Instagram is to be ... Continue Reading
6 Things Clients Want in Their Real Estate Agent
Multiple surveys have reported that there are six common items that clients and consumers are looking for in a real estate agent. Check out the list below to see whether you measure up. Honesty and integrity. To me, this is a “well, duh?” kind of thing. Who isn’t looking for honesty and integrity in the people that they work with? But I do think it is important to consider why people are so worried about this. ... Continue Reading
5 Ways to Practice Self-Leadership in the Real Estate Space
When was the last time you looked into the mirror… the last time you really took a good hard look at yourself. Not just your physical characteristics but your actions and thought processes. Most people do not spend too much time considering themselves or working on themselves. Self-leadership is the practice of understanding who you are, identifying your desired experiences, and intentionally guiding ... Continue Reading
How to Set Yourself Apart from Other Real Estate Agents
If you ask around, you will probably find that the average consumer knows more than one real estate agent. And, for the most part, I’d say that real estate professionals are not always seen in the most positive light. In fact, many are aligned with ambulance chasers and the stereotypical used car salesman. But, if you have sold more than one or two properties, then you know that there is a ginormous misconception ... Continue Reading
Take It from Us: Practical Advice for Newbie Real Estate Agents
Funny story: When my husband started out as a sales agent (many moons ago), I looked at his professional photos and commented that he looked too young and that maybe he should have dressed to look a little older. And now, he recently took a photo and I thought he looked too old. What could he do to look more youthful? I’ve always been one of those people who abhorred the agent that said things like “I’ve been in ... Continue Reading
5 Scary Things Real Estate Agents Fear Hearing
If you’ve been around the block more than once or if you’ve done a handful of real estate transactions, I’m sure you will agree that there are certain “hot button” situations that raise your hackles… just like when someone rings your doorbell and your dog gets a little bit agitated. Here are the top 5 scary things that make most real estate agents want to run the other way… or at least be a little bit concerned about ... Continue Reading
7 Top Podcasts for Entrepreneurs
Yes, you—a real estate agent—are an entrepreneur (in case you thought you were not). You operate your own business (often under a brokerage or franchise umbrella), and you take more financial risks than in other industries (being that you get compensated after closing and all that jazz). And, often in our industry, you do feel that you are going at it alone—or alongside your team. Of course, you do have your office ... Continue Reading
How to Become an Unstoppable Real Estate Agent
I’d say that there are several factors involved if you plan to become an unstoppable real estate agent. But, the most basic one--the one that you need despite all others—is discipline, self-discipline. By discipline, I’m referring to showing up regularly and getting things done, despite the temptations surrounding you. You know… it is like a diet in the new year. In order to stick with it, you need some ... Continue Reading
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