by AdminMelissa | May 7, 2015 | Marketing
In 2014, the folks at National Association of Realtors® put out their annual profile of homebuyers and home sellers. It’s always an interesting piece to check out. However, when I looked at it this year, I gravitated towards one specific group of...
by AdminMelissa | Apr 9, 2015 | Marketing
Have you ever heard the phrase, “If you want something done, ask a busy person”? (Surprisingly, it has been attributed to both Lucille Ball and Benjamin Franklin.) Well, it seems pretty darn true to me. When I don’t have too much to do, I get lazy and I take my time....
by AdminMelissa | Apr 2, 2015 | Marketing
There’s no question that blogs are great. They are an awesome source of organic traffic from people who are looking for what you have to offer. And, they are also a nice way to cement your brand image online. But, the truth is that lots of people want ‘em, but very...
by AdminMelissa | Mar 26, 2015 | Marketing
When I first saw the meme with the small child counseling his grandmother on how to get on the Internet, I had a huge laugh at my mother’s expense. I cannot begin to count the number of times she has called me to resolve a tech-type problem—most of which merely...
by AdminMelissa | Mar 19, 2015 | Marketing
If you want the leads to keep on coming (and coming and coming and coming), you’ve got to cultivate top-of-mind awareness. Interestingly, only 2% of sales occur at the first meeting. This means that for every 100 leads you get, only 2% might buy at the very first...
by AdminMelissa | Mar 14, 2015 | Marketing
If you aren’t already a member of the Raise the Bar in Real Estate Group on Facebook, you may want to join the 10,000+ real estate professionals who are already members of the group. They have some pretty thought-provoking conversations about topical real estate...
