by AdminMelissa | Sep 7, 2017 | Marketing
Now, I hope that I do not offend anyone when I say that your average real estate agent really seems to love the free stuff. From the breakfasts at the office meetings to the lunches at the Broker Open Houses, everyone has got to agree that when we o so many things for...
by AdminMelissa | Aug 3, 2017 | Marketing
If you want the leads to keep on coming (and coming and coming and coming), you’ve got to cultivate top-of-mind awareness. Interestingly, only 2% of sales occur at the first meeting. This means that for every 100 leads you get, only 2% might buy at the very first...
by AdminMelissa | May 11, 2017 | Marketing
I’m so tired of email marketing campaigns (ironic, of course, because you may have received this via email). I am far beyond questioning their effectiveness. While my own open rates are generally very high, I am tired of receiving these automated, generic,...
by AdminMelissa | Mar 9, 2017 | Marketing
If you are looking to use social media for more than just fun (read: to stay top of mind in the real estate business), then you’ll probably want to hatch a plan. Continuing the metaphor, you don’t want to run around like a chicken without a head when it comes to your...
by AdminMelissa | Sep 29, 2016 | Marketing
If you are reading this right now, then I’m sorry to say that we probably didn’t see each other at the California Association of Realtors® Expo and Convention in Long Beach from September 27-29, 2016, where on both the 28th and again on the 29th, I was/am a speaker....
by AdminMelissa | Sep 22, 2016 | Marketing
Do you ever have trouble coming up with ideas for your social media posts? Do you throw those posts up at the last minute or are they something that you plan weeks months in advance? Whatever your social media style (or strategy), truth be told: social media pros are...
