by AdminMelissa | Feb 12, 2015 | Real Estate Agent Tips
I’m beginning to sound like an old timer when I say that I firmly believe that “if you do not list, you will not last.” It’s as if I am saying, “In my day, we walked five miles to school every day in the snow….” Nevertheless, you can handle so many more sellers at one...
by AdminMelissa | Feb 5, 2015 | Real Estate Agent Tips
Real estate isn’t rocket science. To be successful, you need to be deliberate and controlled in your daily activities. And, since your income is generally tied to the amount of time that you put in, it’s important to put in the time. (Yes, I know that sometimes people...
by AdminMelissa | Jan 29, 2015 | Editorials
I’ve got a sixteen-year-old son, and he always tells me to “stop worrying.” The truth is that I am not worrying, but I am advising or reminding. As I was reminding him that he needed to share something with his teacher via Google Docs, I followed up by saying, “Don’t...
by AdminMelissa | Jan 22, 2015 | Real Estate Agent Tips
If you haven’t ready Malcolm Gladwell’s book, The Outliers, then you need to put it on your list right now. It’s a fascinating examination of what it takes to be an expert (loosely defined as 10,000 hours of practice) and how some individuals develop expertise more...
by AdminMelissa | Jan 15, 2015 | Marketing
I’m so tired of drip campaigns (ironic, of course, because you may have received this via drip). I am far beyond questioning their effectiveness. While my own open rates are generally very high, I am tired of receiving these automated, generic, newsletter-type...
by AdminMelissa | Jan 8, 2015 | General Business Tips
Each year, at the beginning of the year, I make my resolutions. They are not always about eating better or exercising more (although this year, they are), but they often include personal and business goals. For several years running, I have vowed to be more empathetic...
by AdminMelissa | Jan 1, 2015 | Real Estate Agent Tips
Your clients are dying to purchase that lovely home you showed them a few hours ago. It’s beautiful, and it is exactly what they want and need for their family. The problem is that it was a zoo at the open house and you know that there are going to be multiple offers....
by AdminMelissa | Dec 25, 2014 | Uncategorized
I’ve set out this morning to create a heartfelt message in which I express thanks for all of the real estate professionals in my life and to wish all of my friends and readers a very Merry Christmas. I also wanted to post some gorgeous card or inspirational...
by AdminMelissa | Dec 18, 2014 | Marketing
In Self-Reliance, Ralph Waldo Emerson says, “ A foolish consistency is the hobgoblin of little minds.” I always return to that phrase when it comes to regular and consistent prospecting, marketing, and lead generation activities. What Emerson means (I believe) in this...
by AdminMelissa | Dec 11, 2014 | General Business Tips
Over the last month, I’ve had the opportunity to hobnob with some really successful real estate professionals. Not only have I gotten to listen to these people speak, but I’ve also gotten to ask a few of them what tools, technology, and systems they accredit to their...
