by AdminMelissa | Sep 17, 2015 | Real Estate Agent Tips
I’m sure you’ve heard the old adage, “It’s better to give than to receive.” Well, believe it or not, that turn of phrase may not apply to the use of yard signs for selling homes. When placing a sign in the yard, that sign has a dual purpose: it is meant to give...
by AdminMelissa | Sep 10, 2015 | Real Estate Agent Tips
In my neck of the woods, there are several real estate teams whose For Sale signs seem to be on every corner. Because lots of signs are an indicator of a successful business, agents are prompted to ask, “What’s this team thing all about?” “Is joining or creating a...
by AdminMelissa | Sep 3, 2015 | Real Estate Agent Tips
Perhaps it is old school to do face-to-face marketing, but I have long touted the benefits of getting in front of Realtors®, affiliates, and associated professionals (e.g., insurance agents, title representatives, escrow representatives, and loan officers). Yes, I...
by AdminMelissa | Aug 27, 2015 | General Business Tips
Have you read The Life-Changing Magic of Tidying Up? Currently number #1 on The New York Times Bestseller List (How-To Category), it’s a tiny little book that talking about ways to remove clutter from your home. While we would all like our property listings to appear...
by AdminMelissa | Aug 20, 2015 | Marketing
According to The Power of Visual Storytelling (Walter and Gioglio), the human brain processes visuals 60,000 times faster than text. Keeping that in mind and knowing that more and more millennials are purchasing homes, wouldn’t it make sense to focus your advertising...
by AdminMelissa | Aug 13, 2015 | Real Estate Agent Tips
If you are a regular reader of my blog, then you already know how I feel about email. Simply put, it’s a super effective marketing tool and a great way to send quick informational messages, but it is not an appropriate way to negotiate anything… especially the details...
by AdminMelissa | Aug 6, 2015 | Marketing
I don’t think anyone would disagree when I say that you, the real estate professional, have a lot to manage. Not only do you have to be working “in” the business, but each and every day you have to work “on” new business as well. Given the fact that the industry...
by AdminMelissa | Jul 30, 2015 | Marketing
I hate avocados. First off, I’m not a fan of the color. Second, the texture is totally unappetizing to me. But, don’t you like the great graphic that I created? Isn’t it cool and easy on the eyes? Challenges Faced by Real Estate Professionals One of the biggest...
by AdminMelissa | Jul 23, 2015 | Real Estate Agent Tips
I think that everyone can agree that innovation and change in the real estate industry moves just a little bit more slowly than the speed of light. To that end, it is important for real estate professionals to keep up with trends and technologies despite how...
by AdminMelissa | Jul 16, 2015 | Real Estate Agent Tips
Do you remember that Simon & Garfunkel touted the virtues of patience… “Slow down, you move too fast”? Well, when it comes to all things real estate, there are certain parts of the real estate transaction that need to happen slowly, and other parts where agents...
