Real Estate Coach Bernice Ross advises agents to begin each day by thinking, “Who is closest to the money?” When you keep in mind those individuals who are “closest to the money,” she states that you will see an increase in your closings. What Ross means by this is that when prioritizing your daily calls and contacts, it is always a good idea to think about which of your leads that is closest to an actual sales ... Continue Reading
The Essential Daily Planner for Real Estate Agents is an easy-to-use daily organizer with a unique format that includes six months worth of space for you to record your daily activities and achievements. Endlessly useful, the daily log makes it simple for you to note prospecting, marketing, and sales goals while also including space for record keeping, appointments, and personal notations.
“Staying organized is the key to being top of your game as a real estate agent, and The Essential Daily Planner for Real Estate Agents will help you do just that.” –Barbara Corcoran, real estate mogul, business coach, and star of ABC’s Shark Tank
Been There, Done That: Ten Agent Success Principles from a Short Sale Insider is a humorous, short-sale inspired guidebook on how to be a great real estate agent. Leveraging the many hard-earned lessons from her experience of closing thousands of short sales, real estate broker Melissa Zavala reveals the ten success principles that put her—and could put you—on top.
“Listening to Melissa’s stories puts our career into perspective as we identify with her persistence to overcome obstacles using tactical tips and sensible style. Zavala spares no short sale problem as she relates first-hand both the challenges and the joys of serving her clients. Better than ‘Chicken Soup’, this heart-warming book will inspire you to learn success skills, while giving you the humorous perspective so needed to stay sane in the real estate business.” —Regina P. Brown, Real Estate Broker, Instructor, and Author of Buy Your First Home: A Step-by-Step Guide for First Time Home Buyers
New on the Blog
In order to create or maintain a powerful online presence, you’ve pretty much got to have your agent bio / profile all over town (read: all over the Internet). Each and everyday, it seems that there is some new social media platform or website where you’re required to add your personal profile. I’m of the mindset that you should always have your agent bio ready to go (saved on your computer—or in Dropbox or ... Continue Reading
You go to a listing appointment. You tour the home. You show the fabulous listing presentation that took you hours to make on your iPad, and you review the home values with the clients. Then, you learn that another “neighborhood expert” who is “not as nice as you” has agreed to list the home at the seller’s price and possibly even charge a lesser commission. What do you say? How to you respond in areas in which you ... Continue Reading