Think nobody uses email anymore? Think that everyone prefers text messages? You may want to think again. Real Estate Email Newsletters Can Be Very Effective The truth is that email is still a very effective strategy for prospecting and lead generation in the real estate industry. In fact, 95% of people who opt-in say that the email they receive is useful. In fact, 70% of consumers say that they always open emails ... Continue Reading
The Essential Daily Planner for Real Estate Agents is an easy-to-use daily organizer with a unique format that includes six months worth of space for you to record your daily activities and achievements. Endlessly useful, the daily log makes it simple for you to note prospecting, marketing, and sales goals while also including space for record keeping, appointments, and personal notations.
“Staying organized is the key to being top of your game as a real estate agent, and The Essential Daily Planner for Real Estate Agents will help you do just that.” –Barbara Corcoran, real estate mogul, business coach, and star of ABC’s Shark Tank
Been There, Done That: Ten Agent Success Principles from a Short Sale Insider is a humorous, short-sale inspired guidebook on how to be a great real estate agent. Leveraging the many hard-earned lessons from her experience of closing thousands of short sales, real estate broker Melissa Zavala reveals the ten success principles that put her—and could put you—on top.
“Listening to Melissa’s stories puts our career into perspective as we identify with her persistence to overcome obstacles using tactical tips and sensible style. Zavala spares no short sale problem as she relates first-hand both the challenges and the joys of serving her clients. Better than ‘Chicken Soup’, this heart-warming book will inspire you to learn success skills, while giving you the humorous perspective so needed to stay sane in the real estate business.” —Regina P. Brown, Real Estate Broker, Instructor, and Author of Buy Your First Home: A Step-by-Step Guide for First Time Home Buyers
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Inquiring minds want to know what to do. I received a message on the Facebook business page, in which a new agent asked me the following: Hi Melissa, I was hoping you can answer this real estate question. I'm a new agent. Would you join a TEAM within REMAX when first starting out? This would mean giving up a commission split of 50/50 or 60/40. Not sure if you wrote any article on this subject. Thanks in ... Continue Reading
Over the years, I've been observing the ways in which agents tell the world about their credentials. Certain individuals have their degree title (e.g., B.A., M.B.A., Ph.D.) immediately after their name in signature lines of emails, professional letters, etc. Other folks include their Realtor®-related professional designations (such as GRI and CRS) on their business cards and professional marketing materials. One ... Continue Reading